Staff Product Manager - AI (Growth)
Overview
powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 1 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers.As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames. Our People With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment.We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home. Our Impact As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month.Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen. Role
We are seeking a Staff Product Manager - AI (Growth) to drive adoption, engagement, and revenue across HighLevel’s AI product suite. This role is responsible for ensuring AI products are discoverable, valuable, sticky, and monetizable across millions of businesses.
Requirements
focus on user-facing AI experiences, activation loops, pricing and packaging, GTM strategy, and growth experimentation to maximize business impact from AI. .
Vision - Define the AI growth strategy aligned with HighLevel’s revenue, retention, and expansion goals.Identify where AI can most meaningfully move core business metrics across segments and verticals.Translate AI capabilities into clear user value propositions.Adoption, Activation & Monetization - Own AI adoption funnels: discovery → activation → depth → retention → expansion.Design onboarding, prompts, defaults, and in-product education to drive AI usage.Partner with pricing and GTM teams on AI packaging, trials, and monetization strategies.Optimize conversion to paid AI offerings and expansion across accounts.Experimentation & Analytics - Define and track AI growth metrics including activation rates, WAU/MAU, retention, depth of usage, and revenue contribution.Run experiments across UX, pricing, messaging, and feature access.Use data and qualitative insights to continuously refine growth strategy.Product Launch & GTM - Lead AI product launches with strong positi