VP Marketing, London

Overview

Own the StrategyExecute at SpeedScale What WorksABOUT BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.

We developed the first and leading insurance platform in Sou. theast Asia to digitize the insurance industryThe platform currently serves over 8 million users across the region.

We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AIOur team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organizationAll members are expected to be hands-on and to contribute directly to the company’s mission.

Why This Role Matters - You’ll lead marketing efforts that directly impact user acquisition, retention, and brand awareness.

What You’ll Do - Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA) You’ll Thrive Here If You… - Are a doer — you roll up your sleeves and execute with speed and precision.

You optimize for impact.

Your work will shape how millions of users perceive, engage, and trust our platform You’ll drive high-growth campaigns and help scale marketing across multiple countries You’ll bring structure, creativity, and accountability to a high-performance environment Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging Shape and evolve the BJAK brand voice and positioning across platforms Manage creative production with internal teams and external agencies/freelancers Analyze data and market trends to generate insights and strategic improvements Collaborate with product, design, sales, and data teams to align marketing with business goals Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions Support go-to-market (GTM) efforts for new products and features Know how to lead a team and work cross-functionally with creative, product, and tech Make decisions based on data, not opinion Are obsessed with outcomes — whe. ther it’s sign-ups, revenue, or engagement.

What You Bring - 4–7 years of experience in marketing, with exposure to both strategic planning and execution.

Are comfortable with ambiguity and bring structure and momentum through action Move fast, think creatively, and adapt quickly when things don’t go as planned Think like an owner and are willing to go the extra mile when needed Proven track record in performance marketing, digital strategy, and cross-functional campaign leadership Strong understanding of paid media (Facebook, Google, TikTo