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Senior Product Marketing Manager, Market Strategy
Housecall Pro
Overview
At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America's 100 million homes. We're all about the Pro.
Location: Remote - United States
As a Senior Product Marketing Manager - Market Strategy, you drive customer acquisition and revenue by turning segmentation and market insight into clear packaging, pricing, and go-to-market plays.
What you do each day:
- Build and maintain segment definitions using firmographic, behavioral, and product usage data
- Propose and refine packaging and pricing strategies
- Write clear, differentiated messaging and positioning by segment and buyer
- Run win/loss and competitor tear-downs
- Build sales enablement content including talk tracks, objection handling, ROI tools
- Plan and execute experiments across pricing, packaging, lifecycle
- Monitor and report on key metrics such as conversion, ACV, attach rate, payback, and churn by segment
Requirements:
- 5–10 years of experience in B2B SaaS product marketing
- Analytical rigor with PMM craft
- Comfortable working cross-functionally with Product, Growth Marketing, Sales, and Analytics