SaaS Marketing Manager

Overview

We are seeking a Senior SaaS Marketing Manager to join our growing remote team.

In this role,

Requirements

be responsible for owning and leading ClickGuard’s product marketing strategy end-to-end, shaping how our SaaS platform is positioned, launched, adopted, and scaled.

define the strategic marketing plan, align teams around it, and ensure execution across all product-related marketing initiatives.

Working cross-functionally with Product, Marketing, Sales, Cus.tomer Success, and Partnerships,

translate product innovation in.to clear cus.tomer value and measurable business outcomes.

This role plays a critical leadership function at ClickGuard by connecting strategy, execution, and performance across the entire marketing ecosystem.  

Marketing Strategy, Planning & Leadership Own and define the end-to-end product marketing strategy, translating company and product goals in.to clear quarterly and annual plans.

Unite product marketing, lifecycle marketing, campaigns, affiliates, and partnerships under a single cohesive marketing roadmap.

Lead, men.tor, and coordinate the marketing team and external collabora.tors executing the strategy.

Act as the primary owner of product-related marketing priorities, alignment, and outcomes.

Go-To-Market, Growth & Lifecycle Lead go-to-market strategies for product launches, feature releases, and roadmap initiatives.

Drive product adoption, activation, engagement, expansion, and retention through strong positioning and messaging.

Own cus.tomer lifecycle communication across onboarding, activation, expansion, retention, and re-engagement.

Partner closely with Sales, Growth, and Cus.tomer Success to ensure alignment across acquisition and retention motions.

Product, Market & Cus.tomer Insights Analyze market trends, competitive landscape, cus.tomer behavior, and feedback to inform positioning and messaging.

Collaborate closely with Product to translate insights in.to compelling cus.tomer-facing narratives.

Support roadmap communication and maintain feedback loops between cus.tomers and internal teams.

Ensure insights directly inform strategy, prioritization, and execution.

Campaigns, Affiliates & Partnerships Oversee the planning and execution of multi-channel marketing campaigns (paid, organic, email, SEO/SEM, webinars). Own and grow affiliate marketing initiatives aligned with product positioning and revenue goals.

Support and develop strategic partnerships that expand distribution, visibility, and product adoption.

Manage budgets effectively and ensure cost efficiency across all initiatives.

Performance, Analytics & Brand Enablement Own marketing reporting, analytics, and performance tracking across all product-related initiatives.

Define KPIs, dashboards, and reporting frameworks to measure impact and ROI.

Use data to continuously optimize strategy and guide decision-making.

Own product positioning, messaging frameworks, and ens