Product Marketing Manager - B2B SaaS

Overview

http://digitalluxurygroup.com

DLG (Digital Luxury Group) is a Swiss-headquartered company building a B2B SaaS market intelligence platform powered by AI.

We turn millions of data points in.to competitive clarity for enterprise clients, who happen to be some of the world's most prestigious luxury brands.

Our team spans Geneva, Shanghai, Singapore, and London.WHAT YOU’LL DOAs a Product Marketing Manager, you'll own how LuxuryIQ is positioned, packaged, and sold.

Your job is to make a complex data/AI platform easy for the sales team to pitch and easy for C-suite buyers to say yes to.

If the sales team can't explain it in 2 minutes, that's your problem to solve.Develop core positioning frameworks, value propositions for key buyer personas, taglines, and templated marketing materials for different use casesCreate comprehensive sales toolkit, including competitive battle cards, FAQs, and demo scriptsConduct ongoing competitive analysis, produce differentiation documentation, moni.tor market and competi.tor movements, and translate insights in.to actionable positioning strategiesBuild cus.tomer case studies, develop use case narratives across luxury verticals, and produce white papers that establish thought leadershipLead product release announcements and feature communications, develop multi-channel activation plans, and ensure consistent messaging from internal teams to marketProduce product guides and documentation for internal teams and cus.tomers, and maintain internal knowledge baseOwn demo narratives and talk tracks, working with Product to ensure demo environments reflect real client use cases across watches & jewelry and fashionWHAT YOU WILL NEED TO BE GREAT IN THIS ROLE Required:5+ years B2B product marketing experience at a SaaS or data/analytics platform (not agency, not services, not brand marketing, we mean product marketing for a software product)You've built battlecards, trained sales teams, and owned positioning at a B2B tech company.

You know the difference between product marketing and content marketingProven track record in creating sales enablement materials that drive conversionsStrong s.torytelling and positioning skills — can simplify complex products for business audiences.

Experience working across time zones with distributed teamsSelf-starter who can build from scratch with limited directionStrong English communication skills (written and verbal)Nice to have:Familiarity with premium/luxury audiences is a plus but not expectedFamiliarity with AI/ML product positioningComfort with technical concepts (APIs, data pipelines, AI/ML)European or international brand experienceFamiliarity with marketing au.tomation and CRM tools (e.g, Hubspot, Oc.topus)This is a fully remote position.

Candidates must be based within CET - + 3hWHAT WE OFFERRemote-friendly role with international team collaboration across Switzerland, the UK, Singapore, and ChinaDirect exposure to senior leadership, no layers of middle managementI