Head, CRM
Overview
Moniepoint is Africa's all-in-one financial ecosystem, empowering businesses and their customers with seamless payment, banking, credit, and management tools. In 2023, we processed $182 billion and are Nigeria’s largest merchant acquirer.
Thewill be the strategic and technical owner of Moniepoint's entire customer relationship management function.
data schemas, and ruthless
measurable ROI.
what makes Moniepoint an incredible place to work?Check out posts on how we cultivate a culture of innovation, teamwork, and growth.
Requirements
architect the lifecycle marketing engine from first principles — from raw data events to revenue-generating automation — across multiple markets, languages, and time zones. .
This is notrole; we expect you to be deeply hands-on in Braze, comfortable reasoning
lead a team of CRM managers, lifecycle specialists, and data/MarTech analysts, working in close partnership with Product, Data Engineering, and Growth.Curious
1.ArchitectureOwn the full Braze platform architecture — from SDK integration strategy to campaign delivery infrastructure.Design and govern the event taxonomy and custom attribute schema: define naming conventions, data types, cardinality constraints, and deprecation policies for all custom events and user attributes ingested into Braze.Oversee Braze SDK instrumentation (iOS, Android, Web) in collaboration with engineering — including session tracking, custom event firing logic, purchase events, and SDK configuration (flush intervals, geofencing, push primer logic).Architect Braze Currents pipelines to route raw engagement data (sends, opens, clicks, conversions, churn signals) into the data warehouse for closed-loop attribution and reporting.Master the use of Liquid templating for deep personalisation at scale — including conditional logic, content blocks, connected content calls, and aborting messages based on real-time attribute state.Design Connected Content integrations to pull live data (exchange rates, transaction history, offer eligibility) into message payloads at send time.Build and maintain Braze Canvas flows for complex, multi-step lifecycle journeys — including branching on event triggers, audience splits, action paths, experiment steps, and post-path analytics.Manage Segment membership logic rigorously: understand the difference between extension segments (SQL-based, evaluated at send), standard segments (evaluated on ingestion), and the performance implications of each at scale.Govern data point consumption as a core operational metric — audit event instrumentation to eliminate unnecessary data point inflation, enforce attribute update batching practices, and maintain a data point budget aligned with contractual limits.Manage user identity resolution in Braze: alias lifecycle (anonymous → identified), changeUser() call strategy, merge behaviour, and the downstream effect
Originally posted on Himalayas (https://himalayas.app)